JJ brand is a custom order business producing macrame, leather, and more out of Salt Lake City, Utah.
I had the pleasure of designing the visual identity for JJ brand. Seeing the owner fall in love with the logo is everything you can hope for as a designer and I’m so glad I was able to make her vision come to life.
Handmade JJ brand earrings.
JJ brand is a woman-owned business that prides itself on inspiring women to be strong enough to work for it, not wish for it.
It was important that in the brand material, this sentiment came across both literally and visually.
When it came to creating brand assets made for packaging and other touchpoints, we had the idea of using some of the comments left on the JJ brand website. The following two graphics make use of the statements left by these two reviewers.
